Three Classic Disastrous Book Marketing Mistakes

Three Classic Disastrous Book Marketing Mistakes

My brilliant friend Diana messaged me at 7am this morning. “Is this a good title for my book?” she asked. “I can’t answer that,” I told her. “Titles don’t live separately from the book. I have a whole process I take my clients through and I’d need to take you through...
Richard Branson Thinks You Should Write A Book

Richard Branson Thinks You Should Write A Book

“You’ve got quite a big brain there,” he said as he tussled my hair and walked away. The smoke from the campfire was blowing in my face and filling my lungs. I coughed and starred into the fire. ‘What the fuck did that mean?’  Here I am standing with one of my heroes...